Another key part of this commercial is the new Honda Accord. The only member of the cast to have their own Winnebago.
Getting ready for it's close up.
To film the Accord on dirt roads in the desert requires some specialised kit. In order to track the car as it drives through the brush, a camera is mounted to the robotic arm on the pursuit vehicle. The cameraman is able to control all elements from inside the car using a joystick and monitor. This sophisticated technology allows us to get up close to the Accord at speed but maintaining a relatively stable camera shot.